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Non-profit · No ads · No investors

Do not clean up plastic. Stop it being made.

BottleChallenge is a non-profit project by the BrainGreen Foundation that prevents single-use plastic at the source: it maps free water refills around the world and rewards people for choosing them. It is free for everyone, and always will be. Your support is what keeps it that way.

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Why prevention is the only real solution

Cleaning up

  • Only about 9% of plastic is ever recycled.
  • The rest is burned, buried or ends up in nature.
  • By then, the damage is already done.
Our approach

Prevention

  • The bottle is never produced in the first place.
  • No waste, no pollution, no CO2 to clean up later.
  • The only solution that actually scales.
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refill points
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countries
100%
free and ad-free

Other ways to help

Every refill is one less plastic bottle.

You cannot clean up the plastic that is already in the ocean. But you can make sure less of it arrives. That is what we do, every single day, all over the world.